Who doesnt like to attend parties and events? Now, the planning and execution is a WHOLE different story!
We had the time of our lives when
Farthing Events
, a full service event design and production company based out of Tulsa contacted us for their branding and marketing needs. Farthing Events specializes in weddings, social and corporate events and it is operated by its founder, Ashley Farthing an experienced and creative events planner.
In the initial stages of launching her business, Farthing Events approached Valpo expressing the importance of her company’s image and her desire to stand out from the crowd. The first challenge Valpo had to overcome for the project was finding an identity for Farthing Events. Unlike most businesses, Farthing Events has a wide array of audiences the company needs to attract. Running a business with different target audiences all at equal importance gave us the challenge of finding a suitable identity that could appeal to the CEO of an insurance company looking to hire a person for his next business event, to the beautiful 23 year old bride looking for someone to plan her dreamed wedding, to the 42 year old stay-at-home mom looking to have someone planning her 5 year old son’s birthday party.
Inspired by the owner's favorite damask patterns and fabrics, we developed a brand identity for Farthing Events that reflects the creative and elegant spirit of its owner. The initials FE on sans-serif typography play the elegant vintage iconic mark.
For a casual, yet sophisticated look, a dramatic texture was incorporated to the front and a close up of the initials of the company on the back of the card, perfect for someone who plans fun, elegant, well organized events. Who wouldn’t hire an event planner that makes a great impression of herself?
Functionality and well thought-out site architecture played a major role when we designed FE website. As soon as you land the website, we introduced a brief description of the company and the major services Farthing Events offers. A playful interface that indulge the user to navigate, learn more about their services and company by either accessing the blog, social media accounts or by reading one of their clients' testimonials. The site also has an attractive gallery linked to their Flickr account providing large images with dedicated captions.
Branding standards were kept in both online and offline materials, so they all speak the same language, makes total sense right?
Start getting more website conversions today! Take a few moments to look around, then give us a call , today at 816-343-4088 and let us handle your web development projects .
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